Capturing the Action

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Member Company: CloudRaker
Member Website: www.cloudraker.com
Project: ActionShot

PROJECT DESCRIPTION

When CloudRaker dreamed of what its digital creative team would look like, it was with projects like ActionShot in mind. The full integration of concept, technology, branding, UX and willful determination all wrapped up in a collaborative, entrepreneurial spirit.

The idea for an app like ActionShot emerged from the team’s passion for action sports and photography. The app lets you shoot any movement and turn it into a sequence shot with an iPhone. Capturing the course of an action in a single image, it gives users photo sequences to show off to friends and on their social feeds. It’s a simple idea but required some finessing to soften some of the complexities in actually building it.

RESULTS

Within a couple months after launch, the experimental app went gangbusters and even spent some time in the top seat above Angry Birds. ActionShot now has millions of users worldwide and was selected by Apple as a Best of 2012.

This Showcase was orignally featured on The SoDA Report (Vol.2 2013). Click here to download the full report or visit SoDA's website. http://sodaspeaks.com